NORĴI
Founder pricing — locked for life
Just shipped: Outlook live (30 May)

Stop carrying the deal
in your head.

Send a voice note. NORĴĪ resolves to: draft email, block calendar, find slots, brief on a contact. Confirmation card before any action.

NORĴI runs the operational layer of your brokerage so you can think about closing — or stop thinking entirely.

7-day free trial · no card required

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NORJI
Online · 8 specialists
Live demo
Try me — type any task below
Or tap a suggestion to see NORJI in action.
Update vendors
Who needs follow-up?
Chase commissions
LinkedIn post
Morning briefing
Compliance check
26 skills live today UK GDPR compliant 30-day money back
─ The bit nobody talks about ─

Stop carrying the deal in your head.

You don't need another tool that tells you what to do.
You need someone who already did it — and is waiting for your nod.

NORĴI sits with the noise so you don't have to:

  • the deposit going stale,
  • the client who hasn't replied,
  • the contract clause that needs a second pair of eyes,
  • the offer drifting in someone's inbox at 8pm on a Sunday.

It picks up. It keeps the plates spinning.

You get to think about the deal in front of you —
or, more importantly, sleep without your phone on the bedside.
— How it runs

Six steps. Zero memory required.

From the moment a lead arrives to the moment commission lands. NORJI handles the chain — you approve the moments that matter.

Every draft hits a quality gate: no em-dashes, no AI tells, no template smell. Killed before it reaches you if it doesn’t sound human.

01 A lead comes in
— Trigger —
Email enquiry, portal alert, or Telegram message. NORĴI sees it the moment it arrives. WhatsApp lead capture launching imminently.
02 Logged and qualified
— Detection —
Source captured, intent inferred, ranked against your pipeline. You see it before you've opened your inbox.
03 Follow-up drafted in your voice
— First touch —
Personal, on-brand, ready to send with one tap. No "Dear valued enquirer" boilerplate.
04 Client kept warm
— Ongoing —
Updates, reminders, viewings booked, status changes flagged. The thread doesn't go cold while you're at the next viewing.
05 Risk flagged before it bites
— Compliance —
EPC, deposit protection, RERA, contracts. The Watchdog catches deadlines days ahead of the regulator's letter.
06 Commission tracked and chased
— Revenue —
Every fee owed, every solicitor on the hook, drafts ready, follow-ups scheduled. Until paid.
From enquiry to commission, not a single step relies on you remembering.
— Where the system earns its keep

Most deals don't fall through
because of bad work.

They fall through because of silence — a forgotten reply, a missed deadline, a lead that quietly went elsewhere. NORJI is the layer that catches those before they cost you.

Most AI tools wait to be told. NORJI runs continuously — watching your pipeline, your inbox, your calendar, and surfacing what needs attention before you've noticed it's drifting.
Tuesday · 09:14
EPC deadline · auto-surfaced
Heads up — 14 Oak St EPC expires Friday. Without it, you can't market the property and the existing tenancy is technically non-compliant from Saturday onwards. I've drafted the renewal request to your assessor and pre-filled the access window from the tenant calendar. Want me to send?
Send the renewal Show me the draft
Tuesday · 09:15
Morning briefing · scheduled
Morning. Three priorities today: Anderson commission still outstanding (67 days, statutory interest applies from Friday), Marina viewing 14:00 — the buyer's solicitor flagged a chain query, and Henderson vendor hasn't had an update in 9 days. Drafts ready for the first two. Want them?
Show me all three Just the urgent one
Wednesday · 17:42
Pattern detected · lead going cold Beta
Sarah Whitfield — your viewer on the Marina apartment — has been quiet for 6 days. She viewed twice and was warm. Three competing properties in the same building just got listed. If you don't move now, she'll be in someone else's diary by Friday. Want me to draft a "best and final" prompt with a soft 48hr deadline?
Yes, draft it Show me her engagement
— Where the system changes the outcome

Same week. Different result.

Three real broker moments. Same deals, same vendors, same week. One outcome with NORJI running the layer. One without.

Scenario 1 Wednesday afternoon. Strong second viewing on the Park Lane flat.
Without NORĴI
You meant to follow up Thursday. Then three viewings, a vendor crisis, a school run. By Sunday the buyer's gone quiet. By Tuesday they've offered on a competitor's listing. You never got the chance to negotiate.
Cost of silence: one £6,000 commission, gone.
With NORĴI
Thursday 9am, NORĴI surfaces the buyer. Drafts a follow-up in your voice. You tap approve from the car. Buyer replies within an hour. Offer arrives Saturday.
Saved: the deal you'd otherwise lose.
Scenario 2 Sunday evening. The Anderson tenancy renewal lands in your inbox.
Without NORĴI
You read it Monday, file it, forget the deposit-protection deadline. Three weeks later the tenant disputes. Without protection within 30 days, you can't serve a Section 21. A £20,000 mess from one missed deadline.
Cost of forgetting: regulatory exposure + landlord trust.
With NORĴI
The Watchdog flags it immediately, drafts the protection registration, sets a reminder 4 days out. You approve in 30 seconds. Compliance handled before your morning coffee.
Saved: the regulator's letter that never arrives.
Scenario 3 Three completed deals. Three solicitors haven't paid your fee.
Without NORĴI
You don't enjoy chasing money — nobody does. Two weeks become a month. One solicitor goes quiet. You write off £4,200. The fee was earned. It just never arrived.
Cost of admin avoidance: £14,200 stuck, £4,200 lost.
With NORĴI
The Closer tracks every fee from completion. Drafts the chase emails in your voice. Schedules the 48-hour follow-up. Escalates the silent solicitor. You tap approve. Cash arrives.
Recovered: £14,200 in 11 days.
— Real product, real conversations

Not screenshots. Receipts.

Four agents. Four real exchanges from the live product. Click any to enlarge.

£
The Closer
Negotiation & Commission Recovery
NORĴI: The Closer defending broker fees against vendor pushback, with maths and scripts
The Watchdog
Compliance Check
NORĴI: The Watchdog scanning the broker's pipeline and flagging EPC, deposit-protection, and RERA compliance risks
The Ghostwriter
Voice-Matched Drafting
NORĴI: The Ghostwriter drafting client communications in the broker's voice
The Bridge
Multilingual & Cross-Cultural
NORĴI: The Bridge replying to clients in their native language with cultural context
← swipe through all four →
— Press play. No script.

Watch NORĴI think.

Three full conversations, animated as they happened in the live product. No edits, no cut-outs — just the screen. Click any one to watch the full reply.

01 · The Analyst
Give me a 7-day forecast for an estate agent in late April UK
Day-by-day priorities + KPI table
Watch the full reply →
02 · The Operator
Daily routine for a solo broker handling sales, lettings, viewings, and admin?
Time-blocking system + downloadable PDF
Watch the full reply →
03 · The Ghostwriter
Email a vendor explaining their property is overpriced for the current market
Three drafts in three tones + framing logic
Watch the full reply →
— When the deal gets complicated

Not a chatbot. A senior colleague.

A real exchange. The broker asks a strategy question. NORJI doesn't just answer — it diagnoses, runs scenarios, gives the maths, writes the scripts, and names the trap.

Real Telegram capture · 24s loop
Read the full exchange — £485k counter-offer strategy
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NORJI
Strategy · Live
Real exchange
Buyer offered £485k on £510k listing, seller wants 8 weeks. Counter-offer strategy

Right — £25k gap (4.9% under asking) and an 8-week completion ask. That's a workable deal, not a problem deal. Here's how to play it.

First, read the signals:
  • £485k on £510k = serious buyer. Not a lowball (that'd be sub-£475k). They've left themselves room and want you to meet in the middle.
  • 8-week completion request = they have a constraint. Chain position, mortgage offer expiry, sale of their own property, or school catchment. Find out which — it's your leverage.
  • Seller hasn't said no, which means seller is tempted.

A buyer who's cash + no chain + solicitor instructed at £485k is often worth more than a chain buyer at £500k. Price isn't everything — certainty is.

The counter-offer strategy — three scenarios:
Scenario A — Strong buyer (cash/no chain, proceedable)
Counter at £500k. Hold the 8-week completion as your concession. Frame it: "Seller will do 8 weeks at £500k — that's a £10k move from asking, and you get the timeline you need." Expect to land at £495k–£497.5k.
Scenario B — Mortgage buyer with chain
Counter at £502.5k and push back on 8 weeks — say 10–12 weeks is more realistic given searches/surveys/chain. You're trading: "We can be flexible on price OR timeline, not both at the bottom of each." Land at £497k–£500k, 10 weeks.
Scenario C — Buyer is weak / no AIP
Counter at £505k and require proof of funds + AIP within 48 hours before seller takes it off-market. You're not desperate. £485k from a wobbly buyer isn't worth £505k from a solid one.
Scripts:
— To buyer's agent — "Thanks for the offer. Seller's reviewed it — £485k doesn't get there, but there's a deal to be done. Seller will accept £[500/502.5/505]k with the 8-week completion, subject to proof of funds and solicitor instructed this week. If your buyer's serious about the timeline, that's the cleanest path."
— To seller — "This is a real buyer. They're £25k under but they want speed, which tells me they're motivated. I'd counter at £[X] — we're likely to land around £497–500k. Holding out for full asking risks losing them and sitting another 6–8 weeks for the next offer, which historically comes in lower than the first."
⚠ The trap to avoid Seller digging in at £510k out of pride. First offer is often the best offer — stat holds up across most UK markets. £497k in the bank in 8 weeks beats £510k "maybe" in 16 weeks, every time.
— To sharpen this further, tell me —
  • Property's market history — days listed, viewings, prior offers?
  • Any survey/structural issues the buyer might use to chip later?
  • Seller's situation — onward purchase, divorce, probate, just testing?
  • Local market — is stock moving or stale?
— What this means
ChatGPT writes you an email. NORJI tells you which counter to send, why, and what trap not to walk into. That's the gap.
— The cost of doing nothing

What admin is really costing you.

Move the sliders. The number won't be small.

Your personalised ROI
Based on your actual numbers.
Hours per week on admin 28 hours
Your hourly value £75/hr
Properties managed 15
You're losing monthly
£9,094
NORJI Founder pricing: £188/month. ROI = 48×
— The execution engine

Eight specialists. One operational layer.

Each agent runs a part of your back office. They share context. They learn your voice. They never sleep, never forget, never need a brief twice.

ScoutSales & lead discovery
CloserFinance & commission chasing
WatchdogCompliance & deadline-tracking
OperatorOperations & viewings
GhostwriterContent & reply drafting
AnalystResearch & market reports
AnchorDaily ops & morning brief
BridgeMultilingual fallback (EN live, others coming)
The Closer
Finance · Negotiation
Tracks every commission you're owed. Defends your fee against pushback. Pursues until paid.
Chase my outstanding commissions
Returns the full list with totals, drafts chase emails to each party, schedules follow-ups for 48hrs later. One tap to send all three.
Saves ~3hrs/month
Vendor wants to drop my fee to 0.75% — push back
Returns the maths (£3,825 fee diff vs £15–25k sale-price diff), five reframing tactics, four killer lines, and the walk-away test.
Holds your margin
The Watchdog
Compliance · Risk
Reads the fine print so you don't. Flags risk before it becomes a regulator's letter.
Run a compliance check on my pipeline
Scans every active deal. EPC, deposit-protection, RERA, TPO/ARLA, contract clauses, expiring permits. Flags by deadline severity.
Catches what you miss
Anderson tenancy — am I covered for Section 21?
Returns deposit protection status, EPC validity, gas safety cert date, prescribed-information service. Tells you whether the notice will hold up — and what to fix if not.
Specific deal-level risk
The Scout
Sales · Lead Origination
Finds the lead. Qualifies the lead. Tells you which leads are worth your morning.
Qualify the buyer who enquired on Park Lane flat
Pulls from your inbox, cross-references public data. Returns: cash position, chain status, motivation signals, whether they've enquired on competing stock, suggested next move.
No more wasted viewings
Who's gone cold this week?
Ranked list of prospects who've gone quiet, with last-touch date, deal value at risk, and re-engagement message in your voice. Sorted by value.
No deal goes cold
The Operator
Operations · Field Capture
Eyes on the ground. Photograph it — NORĴI structures it, files it, routes it to the right deal.
[photo of viewing snagging list]
Logged 7 issues for 14 Maple Drive. Drafted vendor message: "Saturday viewing flagged a few items — broken radiator (lounge), peeling skirting (hallway), upstairs window won't lock. Worth resolving before Tuesday's second viewing." Awaiting your tap.
Field notes → vendor brief
[photo of EPC certificate]
Logged: 14 Maple Drive · Rating C · Expires 14 Aug 2027. Linked to deal file. Renewal reminder set 60 days before expiry.
Certificates auto-tracked
The Ghostwriter
Content · In Your Voice
Writes in your voice. The good news, the bad news, the tricky message you'd rather not draft. When someone replies to a NORJĪ-sent email or LinkedIn message, NORJĪ drafts your response back in your voice and lands it in Telegram with three buttons: approve, edit, skip. Tap once. Done.
Draft a vendor update — 3 viewings, 1 verbal under asking
Returns email in your established tone. No "Dear valued client" boilerplate. Sounds like you.
Voice-matched drafts
Tell the Henderson buyer their offer's been rejected — softly
Drafted in your voice. Acknowledges the offer, leaves the door open, doesn't burn the relationship. The bit you'd rather not write yourself.
Hard messages, handled
The Analyst
Research · Market Intelligence
Comparables, trends, vendor briefings. The numbers you need before you walk into the meeting.
Brief me on the Hendersons before tomorrow's valuation
Property history, comparable sales last 90 days, postcode trend, neighbour stock, likely buyer profile. Two-minute read. Walk in knowing more than they do.
Win the room
Sense-check my £648k asking price for Henderson
9 sold comparables in 0.5-mile radius (last 6 months), £/sqft analysis. Recommends £635k–£665k range. Source-cited.
Defensible pricing
The Anchor
Daily Ops · Pipeline
Steady hand on the day. Knows what's open, what's at risk, what closes tomorrow.
Morning briefing
Top 3 priorities, deals at risk, follow-ups due, calendar conflicts flagged. Two-minute read with your coffee.
Start every day knowing
End-of-day recap
What got done. What didn't. What's tomorrow. Three open threads still waiting on you. Log off knowing nothing's been forgotten.
Close the day clean
The Bridge
Multilingual · Cross-cultural
Not just translation — adaptation. Tone, formality, and cultural context for every client.
Reply to Mr Al-Mansoori in formal Arabic
Drafted in formal Gulf Arabic with appropriate honorifics, English translation appended. Matches his prior tone. 6 languages, native register.
AR · ZH · RU · HI · FR · ES
Cultural brief on the Al-Mansoori meeting Thursday
Emirati family, observant. Greet with "As-salaam-alaikum" and right hand. Afternoon slot better. Decisions usually made by elder male; expect his brother to attend. Don't bring up financing — wait for them.
Beyond Google Translate
— Setup

Three steps. Two minutes.

No new app. No training. NORJI runs where you already message.

01
Connect your accounts
Telegram, Gmail and Google Calendar — all live today, all one tap. WhatsApp — launching once Meta verification clears. Outlook — live now. CRM shipping monthly — your subscription unlocks each automatically as it ships.
02
The system starts running
Eight specialists load with your context — your stock, your pipeline, your clients, your voice. The first follow-up draft, compliance scan, and morning briefing land within the hour.
03
You stay in control
Every action requires your tap. Drafts appear in chat. Nothing gets sent, scheduled or filed without explicit approval. Approval-first by design.
— Why NORĴI

Why pay £395 when ChatGPT is £20.

Fair question. Direct answer.

vs ChatGPT (£20)

ChatGPT will write you an email. NORĴI tells you which counter-offer to send, why, and what trap not to walk into. It knows TPO, RERA, EPC, deposit protection, off-plan mechanics, commission norms. It catches the lead going cold before you do. ChatGPT has no idea what your deal looks like — NORĴI was built for nothing else.

Drafts in your voice — your phrasing with landlords, your tone with developers. Eight specialists share one memory: The Closer knows what The Scout found. One memory, eight specialists — not eight separate chatbots.

Lives in Telegram, soon WhatsApp. No new app, no login. Lock screen, in the car, between viewings.

vs a VA (£1,680/mo)

A VA at £15/hr × 28hrs/wk = £1,680/month. NORĴI is £188 and never sleeps. The real difference: a VA executes — they need a brief and a deadline. NORĴI thinks alongside you.

Approval-first by design. Every email, every calendar invite, every document needs your tap. NORĴI drafts. You decide. Audit trail on everything — every approval, every action time-stamped.

Knows when to interrupt you — surfaces a quiet lead, an expiring EPC, a vendor reply sitting 22 hours. The colleague that catches the silence.

vs status quo (your inbox)

Right now your operational layer is your memory. Every drift, every missed deadline, every silent lead lives in your head. NORĴI watches your pipeline, your inbox, your calendar — and surfaces what needs attention before it bites.

Built for confidential property work. Enterprise APIs with no-training contracts, secret-pattern filtering, multi-tenant isolation, audit logging on every action. UK GDPR compliant. Your conversations never train AI models.

Roadmap included. Outlook live, WhatsApp launching soon, CRM shipping monthly. You don't pay extra. Ever. Founder seats unlock automatically.

— The reason it earns its keep —
Trained on property. Thinks like a senior broker.
ChatGPT will write you an email. NORJI tells you which counter-offer to send, why, and what trap not to walk into. It knows TPO, RERA, EPC, deposit protection, off-plan mechanics, commission norms. It catches the lead going cold before you do. ChatGPT has no idea what your deal looks like — NORJI was built for nothing else.
— Seven more reasons —
Knows when to interrupt you
Watches your pipeline, your inbox, your calendar. Surfaces a quiet lead, an expiring EPC, a vendor reply that's been sitting 22 hours. The colleague that catches the silence.
Built for confidential property work
Enterprise APIs with no-training contracts, secret-pattern filtering, multi-tenant isolation, audit logging on every action. UK GDPR compliant. Your conversations are never used to train AI models.
Approval-first by design
Every email, every calendar invite, every document needs your tap. NORJI drafts. You decide.
🤝
Agents share context
The Closer knows what The Scout found. One memory, eight specialists — not eight separate chatbots.
🎙️
Drafts in your voice
Your phrasing with landlords, your tone with developers. Sounds like you, not AI.
📱
Lives in Telegram, soon WhatsApp
No new app. No login. Lock screen, in the car, between viewings. Where you and your clients already message. WhatsApp launching imminently — pending verification.
📜
Audit trail on everything
Every approval, every action time-stamped. Compliance teams see exactly what happened. No black box.
Roadmap included
Outlook live, WhatsApp launching soon, CRM shipping monthly. You don't pay extra. Ever. Founder seats unlock automatically.
26+41
Skills live today41 more shipping monthly
8
AI specialistsworking as one team
2min
Setup timestart to first task
30day
Money-backno questions asked
— What this actually costs you —
NORJI costs less than one missed deal.
One missed follow-up can cost you a deal. One deal can be worth £3,000–£15,000+ in commission. NORJI ensures the moments that matter don't get missed — for less than a fifth of one deal.
— Built for —
Working brokers losing hours every week to admin and follow-up
Small agencies who want shared compliance and client coverage
Dubai operators with WhatsApp-first clients across cultures and languages WhatsApp coming soon
— Pricing

Lock in £188/month for life.

First 10 customers — Founder seats, locked at this price forever. Light testimonial after 30 days. After that, the rate is £395 — without exception.

Founder · Limited
Lock-in for life
After Founder closes: £395/month
£188/mo lifetime
Locked at £188 forever. Auto-unlocks every future integration. Direct line to the founder.
  • Everything in Solo, locked at this price for life
  • All 26 live skills + 41 on roadmap, included
  • Gmail + Outlook live, WhatsApp launching soon
  • Direct line to the founder
Claim a Founder seat →

7-day free trial · no card required

⚠ Only 10 seats. Once gone, they're gone.

Limited to 10 lifetime seats. Testimonial required at signup.

Solo · standard rate
For the working broker
£395/month
Full kit, individual seat. Cancel any time.
  • All 8 AI specialists
  • 26 skills live today, 41 shipping monthly
  • Gmail + Google Calendar
  • Approval-first, GDPR compliant
Start Solo plan

7-day free trial · no card required

Agency · 2–10 seats
For small teams
From £188/seat
Outlook + M365. Team handoffs, shared inbox, agency-wide audit.
  • Everything in Solo, multiplied across the team
  • Shared client context across brokers
  • Agency-wide compliance dashboard
  • Volume pricing kicks in at 4 seats
Talk to sales

7-day free trial · no card required

30-day money back. No questions.
If NORJI doesn't earn its keep in your first 30 days, email us — full refund, no exit interview, no retention scripts. The risk is ours, not yours.
— Honest answers

The questions worth asking.

How is this different from just hiring a VA?
A VA at £15/hr × 28hrs/wk = £1,680/month. NORĴI is £188 and never sleeps. The real difference: a VA executes — they need a brief and a deadline. NORĴI thinks alongside you. It watches your pipeline, flags what's drifting, drafts in your voice, tells you which counter-offer to send and why. Not a replacement for a human assistant — a replacement for the silent gaps.
Does this actually work for UK rentals & sales?
Yes. NORĴI knows TPO and ARLA codes, deposit-protection deadlines (TDS, DPS, MyDeposits), Section 21 reform, EPC requirements, Renters Reform Bill changes, and how UK commission structures work — 10–15% management, 8% let-only, 1–3% sole agency. The Watchdog and The Closer are tuned for the UK environment.
Does this actually work for Dubai property?
Yes. NORĴI handles RERA registration, Ejari, DLD processes, off-plan mechanics, trade-licence requirements, and Dubai's 2% buyer + 2% seller / 5% rental norms. WhatsApp integration launching imminently — pending Meta verification.. The Bridge handles formal Gulf Arabic, Mandarin, Russian, Hindi.
Will my client data leak into AI training?
No. Enterprise APIs with explicit no-training contracts, secret-pattern filtering, audit logs. Your conversations never become anyone's training set. Documented in our trust page.
How long until I see real value?
Inside the first week. First commission chase, first compliance flag, first vendor email drafted in your voice — all happen on day one. Most brokers hit ROI break-even by day three.
What if I cancel?
Cancel anytime from your account portal. No retention scripts, no exit interviews. Founder seats are lifetime — if you cancel, your seat returns to the pool.
Is this autonomous? Will it email my clients without me knowing?
No — and that's the point. Every action requires your explicit tap. NORĴI drafts, surfaces, suggests. You approve. Brokers told us "autonomous AI" was a feature they wouldn't trust with client relationships. So we built it the other way.
Why only 10 Founder seats?
Founder customers get my direct number, weekly product calls, and lifetime pricing. I can't give that level of access to 100 people. So 10. First-come, first-served, then we close the tier permanently.
— a broker's best friend —
— Last call

Ten Founder seats. Then the door closes.

Lifetime £188/mo. Direct line to the founder. 30-day money back. After that, £395 — forever.

Claim your Founder seat → Chat on Telegram →
Or try the demo first — no signup, no card.