Back-office for UK and UAE estate agents. NORĴI triages the overnight pile of vendor chasers, viewing requests and applicant registrations, drafts each reply in your voice, books the viewing, updates Reapit, Alto or Salesforce. Nothing sends without your one-tap approval.
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You're not getting paid to draft vendor updates.
You're not getting paid to chase solicitors at 9pm.
You're not getting paid to remember which EPC expires next week.
You're getting paid to close. But the admin half of your day quietly eats the closing half.
NORĴI sits with the noise so you don't have to:
It picks up. It keeps the plates spinning. You approve every action with one tap.
No "operational intelligence", no "ambient AI". Five specific jobs your branch week is full of - vendor chasers, applicant qualifiers, viewing requests, sales-progression nudges, the morning brief - done by NORĴI before 09:00.
NORĴI reads every vendor question, applicant chase and Rightmove or Zoopla lead overnight, ranks who can't wait, and tells you where each thread sits in its sequence. The other 47 get auto-archived. You start the day at zero, not fifty.
Learns your voice from your last hundred sent messages. Drafts the full reply to vendor questions, applicant chasers and Rightmove or Property Finder leads, surfaces it as a card, sends only after you tap approve. The quality gate kills anything that reads like AI.
From a single line of intent ("book the Hampstead viewing Friday") NORĴI checks your diary, proposes a time, sends invites both ways and sets the pre-viewing reminder. WhatsApp Business autoreply went live Meta-verified on 8 June 2026.
Drafts the opening DM to first-connection developers, BD heads and sourcing partners in your voice. Updates Reapit, Alto or Salesforce when a conversation moves forward. New this month: direct writes to Salesforce, Reapit and the Foundations APIs.
EICR, EPC, gas safety, AML, Trakheesi and RERA renewals, commission invoices. NORĴI watches the diary dates on every instruction in your pipeline and drafts the chase a week before each one slips. The whole picture lands on Telegram by 06:30.
Every single action NORĴI takes runs past you first. Three buttons. One tap. Nothing fires unless you say go. Every send goes to your audit log, revocable for 7 days.
No "operational layer", no "ambient AI". Five concrete branch jobs, done before 09:00, with your one-tap approval on each.
That's NORĴI.
From the moment an applicant enquiry or vendor question arrives to the moment commission lands in the branch. NORJI handles the chain; you approve the moments that matter.
Every draft hits a quality gate: no em-dashes, no AI tells, no template smell. Killed before it reaches you if it doesn’t sound human.
They fall through because of silence: a forgotten vendor reply, a missed Trakheesi or EPC deadline, an applicant who quietly went to the agent down the road. NORJI is the layer that catches those before they cost you a fee.
Three real broker moments. Same deals, same vendors, same week. One outcome with NORJI running the layer. One without.
Four specialists. Four real exchanges from a live branch back-office. Hover any to see the full conversation.
Three full conversations, animated as they happened in the live product. No edits, no cut-outs. Just the screen. Click any one to watch the full reply.
A real exchange. The branch manager asks a counter-offer strategy question on a £485k bid against a £510k listing. NORĴI doesn't just answer. It diagnoses, runs scenarios, gives the maths, writes the vendor and applicant scripts, and names the trap.
Right. £25k gap (4.9% under asking) and an 8-week completion ask. That's a workable deal, not a problem deal. Here's how to play it.
An applicant who's cash, no chain, solicitor instructed at £485k is often worth more to the vendor than a chain buyer at £500k. Price isn't everything; certainty is.
Move the sliders. The number won't be small.
Each specialist runs a part of the branch back-office. They share context across vendor, applicant, viewing and sales-progression threads. They learn your voice. They never sleep, never forget, never need a brief twice.
No new app. No training. NORJI runs where you already message.
Fair question. Direct answer.
ChatGPT will write you an email. NORĴI tells you which counter-offer to send, why, and what trap not to walk into. It knows TPO, RERA, Trakheesi, EPC, deposit protection, off-plan mechanics, commission norms. It catches the applicant going cold before you do. ChatGPT has no idea what the branch pipeline looks like. NORĴI was built for nothing else.
Drafts in your voice: your phrasing with landlords, your tone with developers, your line to a vendor on a sales-progression chase. Eight specialists share one memory. The Closer knows what The Scout found. One memory, eight specialists. Not eight separate chatbots.
Lives in Telegram, with WhatsApp Business live (Meta-verified 8 June 2026). No new app, no login. Lock screen, in the car, between viewings.
A VA at £15/hr × 28hrs/wk is £1,680/month. NORĴI is £197 and never sleeps. The real difference: a VA executes; they need a brief and a deadline. NORĴI thinks alongside you.
Approval-first by design. Every vendor reply, every viewing invite, every applicant qualifier needs your tap. NORĴI drafts. You decide. Audit trail on everything: every approval, every action time-stamped.
Knows when to interrupt you: surfaces a quiet applicant, an expiring EPC or Trakheesi cert, a vendor reply sitting 22 hours. The colleague that catches the silence.
Right now the back-office is your memory. Every drift, every missed Trakheesi or EPC deadline, every silent vendor and applicant lives in your head. NORĴI watches the live pipeline in Reapit, Alto or Salesforce, the branch inbox, the viewings diary, and surfaces what needs attention before it bites.
Built for confidential property work. Enterprise APIs with no-training contracts, secret-pattern filtering, multi-tenant isolation, audit logging on every action. UK GDPR compliant. Your vendor and applicant conversations never train AI models.
Roadmap included. Outlook live, WhatsApp Business live, Reapit and Salesforce live, more CRMs shipping monthly. Every new skill, every new integration is included. No upsells.
First five branches at the founding rate. £197/mo for months 1, 2 and 3, then converts to the standard Solo plan at £395 from month 4. AED equivalents at the spot rate for UAE branches. After five slots, this rate closes.
7-day free trial · cancel anytime
First 5 customers only. Testimonial requested after 30 days of use.
7-day free trial · cancel anytime
7-day free trial · cancel anytime
£197/mo for 3 months. Direct line to the founder. 30-day money back. From month 4, the standard Solo rate (£395), same access, same features.
Five live capabilities. Running your branch before 06:30.
See it work on a real branch inbox before you commit a penny.
Join the live group demo Saturday 13 June (30 min, UK + UAE prime time), or book a 15-minute 1-on-1 walkthrough with Sam directly. No card. No obligation.