Not another CRM. Not a chatbot. A back-office for your branch that lives where the viewing-request conversation already is.
Estate agents do not have a productivity problem. They have a conversation volume problem. Forty-seven Rightmove and Bayut enquiries before lunch. Eleven WhatsApps from vendors asking where the offer is. Six sales-progression chasers to solicitors. Three viewing-confirmation requests from applicants. One Trakheesi certificate due for renewal. By the time you have replied to all of it, the instruction that needed your actual judgement is the one that drifted.
You did not get into property to type. You got into it to negotiate, to read people, to know your market. Every hour spent on admin is an hour not spent on the valuation appointment or the £20,000 phone call that closes a sale.
The half of the week nobody pays you for is the half that is killing you. the brief that started NORĴI, March 2025
NORĴI reads every overnight enquiry, vendor message and portal lead. It drafts the reply to the applicant, the chase to the vendor, the sales-progression nudge to the solicitor, all in your voice. It queues them on Telegram with a one-tap approve. It updates Reapit, Alto or Salesforce. It flags the instruction at risk before you do. It does not autonomously send. It drafts, surfaces, suggests. You approve. The mistake we were not going to make was the one that has an agent's name on a strange email to a vendor at 3am.
Six principles. Same six since day one. Apply when in doubt.
Nothing sends to a vendor, applicant or landlord without your tap. Even when we know we are right. The trust of an agent's vendor list is worth more than any automation win. Drafts, never dispatches.
Built on Telegram because you are between viewings, in the car, walking back from a market appraisal. Voice note in. Approved reply to the applicant or vendor out. No login, no app, no extra tab in your day.
Every new specialist, every new integration, every new skill. Included. We will not sell you a starter tier and a pro tier and a module B add-on. If we ship it, you have it.
Founding agents see the roadmap. Vote on it. Get product calls weekly. The five branch managers who back NORĴI early shape what NORĴI becomes. That is the deal.
Eight specialists, each trained on estate-agency workflows. Counter-offers. Trakheesi and RERA permits. Reapit, Alto and Salesforce schemas. Off-plan handovers and sales progression. Gulf Arabic. ChatGPT will write you a sonnet. NORĴI will write you the vendor chaser.
Thirty days. No exit interview. No retention scripts. If NORĴI does not pay for itself in your first month, you email us and the money is back. The risk is ours, not yours.
A weekend, a kitchen table, and a list of every task an estate agent does that is not closing an instruction. The first sentence: "the half of the week nobody pays you for."
The Closer, Watchdog, and Ghostwriter ship to internal testing. Telegram-native from day one. Approval-first from day one. Branch-manager test partners give the verdict: "this is the one that does not feel like ChatGPT for property".
Scout, Operator, Analyst, Anchor, and Bridge complete the team. Each owns a real corner of the branch back-office, from valuation diary to sales progression. Outlook, Microsoft 365, Salesforce and Reapit go live. The approval queue ships to Telegram. The product takes its shape.
Five seats at £197/mo for three months. Direct line to the founder. Weekly product calls. We are looking for the five branch managers who want to shape what the next twelve months of NORĴI looks like.
Gmail integration is in Google publisher verification. WhatsApp Business went Meta-verified on 8 June 2026, so the viewing-request autoreply is live. A supervisor layer is shipping that QAs every specialist action before it reaches your approval queue. Then we keep going.
Founder seats include my mobile. Until you have one, the channels below all reach me.