Independent agencies compete against corporate groups with back-office staff they cannot afford. The work that suffers first is never the selling - it is the follow-up, the vendor update, the compliance date and the unpaid fee.
Software for this market has mostly asked agents to work inside another dashboard. Nobody between viewings opens a dashboard. So NORĴI writes into the inbox already open on their phone, and leaves the decision with the person whose licence is on the line.
Time spent inside NORĴI should trend towards zero. If an agent is in our interface for more than a few minutes a day, we have built it wrong.
Not by counting features. By asking a principal how long his negotiators spent in our interface last week, and treating a rising answer as a defect.
NORĴI Ltd was incorporated in York in 2026, and was a UK & Ireland finalist in the ULI PropTech Innovation Challenge that year.