Honest answers, no soft-pedalling.

Three options. Founder rate: £197/mo for the first 3 months, then rolls to Solo. Limited founding cohort. Solo standard: £395/mo, cancel any time. 6-month prepay: £1,250 upfront, locks the founding rate through what would otherwise become £395, saves £526. Agency from £188/seat with volume bands for multi-branch firms. Full breakdown on /pricing. AED-equivalent invoicing available for UAE agencies.

Founding agents get my mobile, weekly product calls, and a voice in the roadmap. I cannot give that to a hundred branches. So five. First instructed, first served, then founding-rate signups close permanently.

You roll to the standard Solo plan at £395/mo. Same product, same access. No contract renewal, no surprise upgrade. We email you twice before the rollover so you can cancel if needed.

Without prepay you pay 3 × £197 + 3 × £395 = £1,776 across six months. Prepay locks £1,250 flat. That is £526 saved. The founding rate effectively stays locked through what would otherwise become standard pricing.

All prices exclude VAT. UK agencies see 20% VAT added at Stripe checkout. UAE agencies are charged according to current FTA rules (5% standard rate at time of writing). AED-equivalent invoice on request for Dubai and Abu Dhabi brokerages.

No. None. The first 30 minutes of onboarding is included, which is usually enough to point us at the right Outlook mailbox and your diary, and process the first batch of overnight vendor and applicant enquiries. We do not charge for connectors. We do not charge to add a specialist. We do not invoice for the migration. Your subscription unlocks every new integration as it ships.

Tell me directly. Founding agents get a roadmap vote. If your ask is realistic and useful to other branches (a Trakheesi renewal nudge, a sales-progression update template, an Alto field mapping), it lands. The list grows continuously, your subscription unlocks each new one at no extra cost.

Yes. Both ways, any time. Solo to Agency is one email to add seats for new negotiators or a second branch. Agency to Solo we prorate the unused seats. No exit fee, no contract clause, no friction.

A back-office for UK and UAE estate agents. Reads your Outlook or Gmail, your diary, and your Reapit, Alto or Salesforce records. Drafts the reply to every vendor question, applicant enquiry, viewing request and portal lead that lands overnight, in your voice. Surfaces drafts on Telegram so the branch manager can approve before the kettle has boiled. Nothing sends without your tap. Eight property-trained specialists, each owning one corner of the back-office, from sales progression to valuation diary.

ChatGPT is a generalist that needs prompting. NORĴI is a property-trained back-office that runs itself. The specialists know Reapit, Alto, Trakheesi certificates, off-plan mechanics, SDLT and AML basics, RERA and DLD renewals. They draft in your voice, not in a generic "estate agent" voice. They push the work to your Telegram, you do not have to remember to ask. ChatGPT will write you a sonnet. NORĴI will draft the vendor chaser, the applicant qualification reply and the 06:30 branch-manager brief before you reach the office.

No. And that is the point. Every outbound action requires your explicit tap. NORĴI drafts, surfaces, suggests. You approve. Agents told us "autonomous AI" was a feature they would not trust with a vendor relationship or an applicant chase. So we built it the other way. The one exception is WhatsApp Business autoreply, which answers the viewing-request before you have unlocked the car, on rules you set yourself.

The Closer (negotiation), Watchdog (pipeline risk), Scout (lead enrichment), Operator (diary + ops), Ghostwriter (voice + copy), Analyst (forecasts), Anchor (briefings), Bridge (cross-market comms). Each gets a deep page on /specialists.

Yes. NORĴI handles RERA broker registration, Trakheesi listing certificates, Ejari, DLD processes, off-plan mechanics, trade-licence requirements, and Dubai's 2% buyer plus 2% seller and 5% rental norms. Bayut and Property Finder enquiries land in the same queue as a Rightmove or Zoopla lead would in the UK. WhatsApp Business is live, Meta-verified on the NORĴI LTD tenant.

During onboarding, Ghostwriter reads two weeks of your sent folder. It builds a voice profile from your real vendor updates, applicant qualification notes and sales-progression chasers: phrasing, sign-offs, sentence length, banned-word list, register. You approve the profile before any draft goes out under your name. The profile updates every week based on what you approve and reject. The fourth nudge to the same applicant does not read like the first.

You reject it. The supervisor layer learns from every reject. Ghostwriter updates the voice profile. Every rejection tightens the next draft. The approval queue is not a tax. It is the calibration loop.

Yes. NORĴI lives in Telegram. No new app. No login. Voice notes in, drafts out, approve from your lock screen. Built for the agent who is between viewings, sat in the car after a valuation, or walking back from a coffee mid-sales-progression call. You can also use Telegram Desktop for typed commands from the branch.

Three layers. Approval-first: nothing sends without your tap. Supervisor layer: every output passes a quality, voice, and compliance check before it reaches your queue. Audit log: every action is logged with who, what, when. If anything ever does slip, it is traceable in seconds.

Primary infrastructure is EU-hosted on Railway (database, application servers, backups). Some sub-processors are US-incorporated: Anthropic and OpenAI for language processing, Deepgram for voice-note transcription, Stripe for billing, Sentry for error monitoring, Vercel for website hosting, WATI as our WhatsApp Business Solution Provider. Those transfers are governed by Standard Contractual Clauses and the UK International Data Transfer Addendum. The full list, with role, location and transfer mechanism, is in the DPA sub-processor annex.

Yes. OAuth tokens and connector credentials are encrypted at rest using Fernet symmetric encryption, on top of disk-level encryption, with multi-key rotation supported. In transit, TLS 1.3 everywhere. Backups are encrypted. Database access is per-service-account, not shared.

Yes. Standard data processing agreement available at /dpa. We sign it before any production data flows. If your agency compliance team or UAE legal counsel needs a custom clause, email samuel@norji.co.uk and we will work it out.

Cancel, then data is preserved 30 days in case you return, soft-deleted after 30 days, hard-deleted from primary stores after 90 days. Backups expire on the standard 12-month rotation. Your vendor list, applicant register and pipeline notes do not get sold, shared or held to ransom. You can request immediate hard-delete at any time via samuel@norji.co.uk.

No certifications today. SOC 2 Type I is targeted for Q4 2026, Type II the following year. The underlying controls (encryption at rest and in transit, audit logging, access management, backups) are in place now and documented at /trust. We won't claim a certification we haven't earned.

No. Anthropic's API terms exclude API inputs and outputs from model training, and we use the API under those terms. Your data is not shared with advertisers. It is not sold. It is not used for anything outside delivering your service.

Account details, the email content NORĴI reads to draft replies to vendors and applicants, viewing-diary events, voice notes you send the bot between appointments, Reapit, Alto or Salesforce records from connected systems, and the audit log of actions taken on your behalf. Full breakdown in the privacy policy.

Yes. Send /admin export in Telegram. You get a structured export of every record we hold within 24 hours. Full GDPR subject access request flow honoured for free.

No human at NORĴI reads your vendor or applicant correspondence. The specialists process email content through Anthropic's API to draft replies. The output sits in your approval queue. Engineers can only access logs for debugging on explicit support requests, with audit trail.

Rejected drafts are logged for one purpose: calibrating your voice profile. The reject signal teaches Ghostwriter what you would not send. After 30 days the draft body is deleted, only the calibration signal is retained.

Yes, 7 days free on Founder and Solo. You put a card on file at signup through Stripe, but nothing is charged until day 8. Cancel inside the trial from the Stripe portal or with /cancel in Telegram and you pay nothing at all. Agency and Enterprise start paid from day one, as does the £1,250 six-month prepay. Every plan is then covered by a 30-day money-back guarantee from the first charge.

Yes, three ways. Two need no card at all: chat with the Telegram demo bot (one tap, 30 seconds), or book a 15-minute call. The third is the 7-day free trial, which does take a card on file but charges nothing until day 8.

Cancel anytime from your account portal. No retention scripts, no exit interview. Inside the founding 3-month window, you can cancel at any point. From month four onward you are on Solo at £395, same cancel-anytime terms.

No catch. It is the backstop behind the free trial, not a replacement for it. The 30 days run from your first charge, so on Founder or Solo that is day 8 onward. If NORĴI does not earn its keep across those 30 days of instructions, viewings and applicant chases, email samuel@norji.co.uk. Full refund to the original payment method. We do not ask why. We do not run a save flow. The risk is ours.

Stripe processes Visa, Mastercard, Amex, Apple Pay, Google Pay, Bacs Direct Debit (UK), and SEPA (EU). UAE agencies can pay via card directly, with AED-equivalent invoicing available on request. For prepay (£1,250), bank transfer is also an option, contact us for invoice.

Yes on Solo (£395/mo). Annual is roughly 17% off. The £1,250 6-month prepay is effectively the same lever for founding-rate agents. Agency annual on request for multi-branch and multi-emirate firms, contact samuel@norji.co.uk.

Telegram (the bot interface), Outlook, Microsoft 365, Google Calendar, WhatsApp Business. All approval-first, all OAuth-based, all read and draft (never autonomous send). Rightmove, Zoopla, Bayut and Property Finder enquiries are handled at the inbox layer once they hit your Outlook.

WhatsApp Business is live, Meta-verified on the NORĴI LTD tenant on 8 June 2026. It answers the viewing-request before you have unlocked the car. Gmail is still in Google publisher verification. The integration is built and tested, activates the moment Google clears it. Your subscription unlocks every integration at no extra cost.

Live: none yet. Salesforce and Reapit are in beta and not connectable. Rolling out: Alto, HubSpot, Pipedrive, Property Drive, and the UAE-side property platforms your peers are using. If your branch runs on something else, ask. We prioritise based on founding-agent requests.

In Telegram, send /connect outlook. That is the live connector today, and it brings Microsoft 365 mail and calendar with it. OAuth window opens, you authorise, NORĴI starts indexing your vendor and applicant correspondence. Less than a minute per integration. No API keys to paste, no admin steps.

Email samuel@norji.co.uk. If it has an API, we will scope it. Custom integrations are quoted separately for Agency and multi-branch customers. Founding agents get one custom integration included.

Yes. /disconnect outlook revokes the OAuth token at our end and unhooks the indexing. You can also revoke directly at the Microsoft account console. Disconnection is immediate.

Per-seat with volume bands:

• 2-3 seats: £260/seat/mo
• 4-6 seats: £215/seat/mo
• 7-10 seats: £188/seat/mo
• 11+ seats: Enterprise, from £1,997/mo. Twenty-minute call to scope.

All bands include shared vendor and applicant context across the branch, branch-manager approval queue, per-agent voice profile, and joint sales-progression visibility.

Yes. Agency tier shares property records, vendor and applicant history, viewing diary and sales-progression pipeline across the branch. The voice profiles stay per-agent so the lettings negotiator does not sound like the sales lister. The approval queue routes through the branch manager (or a delegated senior agent) so nothing goes out without sign-off.

Yes. Agency tier ships with a centralised approval queue. The branch manager sees every draft from every negotiator before it sends, or delegates approval to a senior agent. Per-agent activity dashboards (viewings booked, vendor chasers sent, fall-throughs flagged) land at end of Q2.

Email samuel@norji.co.uk with the change. We prorate to the day. New seats activate within an hour, ready for the next round of valuations or applicant registrations. Removed seats stop billing the next billing cycle, with full audit trail retained.

Under 10 minutes for the live connectors (Outlook, calendar, Telegram, WhatsApp). Gmail, Reapit and Salesforce are in beta and not connectable yet. Voice-profile indexing of your sent folder runs in the background and takes a few hours. You start getting useful drafts on day one, including the reply to every vendor and applicant message that lands overnight. By day three the voice profile is calibrated against your real sales-progression tone, by week two NORĴI feels like part of the branch.

Founder tier: Sam's mobile, weekly product calls, priority on every feature request from valuation-diary tweaks to Trakheesi nudges. Solo: email support inside 4 working hours, in-app help, Telegram support channel. Agency: dedicated branch-manager contact, quarterly product review with Sam.

Inside Telegram, send /help. Email samuel@norji.co.uk. Founding agents have Sam's mobile. A human reads every message. No tier-1 deflection bot.

Yes. 30-minute screen-share with Sam, free, for any new branch. Walk through connectors, voice-profile review, first three drafts against a live vendor chaser, applicant qualification reply and Rightmove or Bayut enquiry. Book a slot.

Inside Telegram, send /upgrade (opens your billing portal) or just /cancel. From the portal you cancel in two clicks. No retention scripts. Access continues to the end of your current billing month, then stops.